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In a recent announcement, Coupang confirmed a significant data breach that has raised concerns over the safety of personal information held by the company. This incident comes in the wake of growing scrutiny over cybersecurity measures within the e-commerce sector.
On December 7, Coupang disclosed, “We have encountered a situation in which personal information from our users was compromised. Importantly, there have been no additional breaches since the initial incident reported on November 29, and this statement aims to provide comprehensive precautions against risks such as identity theft and phishing attempts.”
The company emphasized its proactive stance, revealing, “Upon discovering the breach, we promptly notified the relevant authorities and are currently collaborating with organizations such as the Ministry of Science and ICT (MSIT) and the Korean National Police Agency (KNPA) to facilitate the ongoing investigation.”
Coupang also reassured users, stating, “We have consistently verified that no sensitive financial information, including credit card details, login credentials, or personal identification codes, was affected. According to the KNPA’s thorough investigation, there have been no identified instances of subsequent damage arising from the leaked information.”
This article has been translated by GripLabs Mingo AI.
The attack on Coupang, the target of this data breach, highlights the vulnerabilities faced by large e-commerce platforms. Based in South Korea, Coupang’s incident raises concerns for business owners regarding the integrity of their customers’ data. In accordance with the MITRE ATT&CK framework, tactics such as initial access and data exfiltration seem partially relevant to understanding how the attackers may have gained access to sensitive information.
The breach serves as a reminder to business leaders of the importance of robust cybersecurity protocols. Preventative measures, including regular audits and thorough incident response strategies, are crucial in mitigating the risk of similar attacks. As cyber threats evolve, maintaining vigilance is essential to safeguarding customer relationships and preserving brand trust.
