Bridging the Trust Gap to Combat Multi-Billion Dollar Fraud Losses

Despite massive scam losses reaching $442 billion across 42 countries last year, many individuals remain confident in their ability to recognize such scams. Jorij Abraham, the Managing Director of the Global Anti-Scam Alliance, highlighted this confidence gap as a significant factor contributing to financial losses. He predicts that as we move into 2026, businesses and individuals should prepare for increasingly sophisticated fraud tactics, particularly those amplified by artificial intelligence.

Evidence suggests that younger, more internet-savvy demographics are falling victim to scams at higher rates than other groups. “While everyone can be scammed, younger people with strong digital skills often believe they can identify scams, yet they still become susceptible,” Abraham noted. This misinformation presents an ongoing challenge in the fight against fraud.

Current awareness campaigns are proving ineffective; research indicates that their impact diminishes rapidly, often failing to resonate beyond two to three weeks. The need for innovative strategies in educating the public about scams is becoming increasingly urgent as fraudsters evolve their tactics.

In a recent video interview with Information Security Media Group, Abraham elaborated on several critical issues, including the correlation between the surge in digital payment adoption and the rise in online scams. As fraudulent schemes become more sophisticated, businesses must prepare for the emergence of new tactics heading into the next year, including potential threats posed by deepfake technology targeting AI assistants.

Abraham not only leads the Global Anti-Scam Alliance but also has an extensive background in online security management, having served as the Managing Director for ScamAdviser.com and holding senior roles in the Dutch Ecommerce Association. His insights draw from a wealth of experience in identifying and combating digital threats.