Evaluating Popular PINs – Center for Data Innovation

Analysis of Leaked PINs Reveals Alarming Predictability in User Choices

ABC News recently conducted a comprehensive analysis of approximately 29 million leaked four-digit Personal Identification Numbers (PINs) sourced from the well-known database, "Have I Been Pwned?" This repository collects and organizes credentials exposed during various data breaches. The analysis resulted in a striking visualization that organizes each unique PIN into a grid format, where the intensity of the color in each square reflects the popularity of the PIN; brighter squares signify codes that are far more frequently used.

The visualization uncovers several notable patterns that underscore the vulnerability associated with common PIN choices. A significant diagonal band of bright squares stretches from the bottom-left to the top-right of the grid, indicating a clustering of PINs composed exclusively of repeated digits, such as “0000” and “1111.” Additionally, there are clusters of bright spots surrounding the years "1986" and "2004," implying that many users opt for easily remembered birth years as their PINs. The grid also highlights striking vertical and horizontal lines corresponding to common keypad patterns, including sequences like “2580,” which aligns in a straight line on a standard phone keypad.

This analysis sheds light on the predictability of PIN selection, which poses serious implications for digital security. Such patterns suggest that a significant number of users are not adopting sufficiently complex or unique PINs, potentially making themselves easy targets for cybercriminals. In a landscape where cyber threats continue to evolve, the use of easily guessable credentials can create substantial vulnerabilities.

From a cybersecurity perspective, these findings could pertain to various adversary tactics outlined in the MITRE ATT&CK framework, particularly those related to initial access and credential dumping. Cyber adversaries often exploit the weaknesses associated with weak PINs to gain unauthorized access to accounts. Techniques such as password guessing and brute forcing could be employed, especially given the prevalence of such easily predictable PINs.

The implications of these findings extend beyond individual users; businesses hold a notable responsibility to safeguard their users by promoting best practices in password and PIN security. Encouraging the use of complex and unique credentials, as well as educating staff about potential cyber threats, can help mitigate these risks.

As cyber threats become increasingly sophisticated, understanding the patterns in user behavior regarding PIN selection can help businesses and IT professionals enhance their security measures. By remaining vigilant and proactive in educating users on the importance of strong, unpredictable PINs, organizations can protect themselves and their clients from potential breaches.

For further insights into this extensive analysis and its implications for digital security practices, you can explore the original findings published by ABC News.

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