Agentic AI,
Artificial Intelligence & Machine Learning,
Finance & Banking
ACI Worldwide’s Cleber Martins on the Need for Banks to Champion AI Identity Governance
The emergence of agentic commerce is compelling the financial industry to reassess its conventional fraud prevention mechanisms. Automated transactions may comply with required technical authentication; however, the tools powered by agentic AI fail to grasp user intent, which could significantly elevate the risk of first-party fraud, according to Cleber Martins, who leads payments intelligence and risk solutions at ACI Worldwide.
Martins highlighted that the current models for preventing first-party fraud rely heavily on analyzing consumer behavior. “With agentic AI and the bots, that traditional analysis becomes less effective,” he explained. The key issue lies in identifying who provided the various elements of identity that allowed the transaction to succeed. Thus, a governance framework that integrates and monitors these digital identities becomes essential.
In his view, banks are uniquely positioned to spearhead initiatives in digital identity governance by safeguarding both identity data and behavioral patterns surrounding transactions. This proactive approach not only mitigates the risk of fraud but also fosters heightened user trust, granting banks greater insight into AI-driven transactions.
In a recent video interview with Information Security Media Group, Martins elaborated on critical topics including the disruption of traditional fraud detection by agentic commerce, the increase in first-party fraud, and the crucial role banks play in ensuring the security of digital identities in AI-enhanced payment systems. With over two decades of experience, Martins has dedicated his career to assisting financial institutions in countering the evolving threats posed by digital payments and identity fraud.
This dialogue underscores the pressing need for financial institutions to evolve their strategies in light of emerging fraud risks associated with enhanced technologies. As the landscape continues to shift, so too must the defenses that banks employ to protect their customers and themselves.
