5 Identity-Based Vulnerabilities Behind Recent Retail Breaches

July 8, 2025
SaaS Security / Cyber Threats

From excessive admin privileges to neglected vendor tokens, attackers are capitalizing on weaknesses in trust and access. This article explores five significant retail breaches and the insights they provide. Major retailers like Adidas, The North Face, Dior, Victoria’s Secret, Cartier, Marks & Spencer, and Co-op have all faced breaches recently. Unlike traditional malware or zero-day exploits, these incidents were driven by identity exploitation—tapping into overprivileged access and unmonitored service accounts, often augmented by social engineering tactics.

Rather than forcing their way in, attackers simply logged in, moving stealthily through SaaS applications using legitimate credentials. Although many retailers have withheld specific technical details, clear patterns are emerging. Here’s a closer look at five notable breaches in the retail industry:

  1. Adidas: Leveraging third-party trust…

Identity-Based Attacks Compromising Retail: A Closer Look

In recent months, the retail sector has faced significant security breaches, exposing vulnerabilities that often stem from identity-based attacks rather than sophisticated malware. Major brands such as Adidas, The North Face, Dior, Victoria’s Secret, Cartier, Marks & Spencer, and Co-op were targeted, highlighting a troubling trend in the exploitation of trust and access within organizations. The methods employed reveal an unsettling reliance on human vulnerabilities, with social engineering tactics at the forefront.

These incidents were not characterized by advanced hacking techniques or novel exploits; rather, attackers leveraged existing overprivileged access and overlooked service accounts, often using legitimate credentials to navigate SaaS applications undetected. This approach allowed them to infiltrate systems without the need for a classic breach. By exploiting factors such as unmonitored service accounts, attackers could move through various applications as if they belonged, raising serious alarm for businesses regarding their internal access controls.

While specific details may be scarce, patterns in these breaches are alarming. The first incident involving Adidas is illustrative of how third-party trust can be manipulated to gain unauthorized access. This breach, affecting customer data, underscores the critical need for retailers to scrutinize their relationships and permissions with third-party vendors.

The North Face and Dior also fell victim to similar tactics, where attackers capitalized on compromised login credentials and exploited human factors through social engineering techniques. Such approaches allow adversaries to leverage pre-existing trust relationships, making them difficult to detect, especially when operations occur within the confines of legitimate user sessions.

The ongoing breaches in the retail sector emphasize the necessity for enhanced vigilance regarding privilege management and identity verification. The MITRE ATT&CK framework extensively outlines tactics such as initial access, where attackers penetrate systems, and privilege escalation, which enables them to access higher levels of information unfettered. These elements are critical for understanding the methods employed by adversaries in recent attacks, highlighting the urgent need for businesses to bolster their cybersecurity measures.

For US-based retailers, the implications of these breaches extend beyond immediate financial loss. They represent a significant risk to brand reputation and consumer trust. Enhanced monitoring of user access and service accounts, along with comprehensive training on social engineering awareness, can help mitigate these vulnerabilities.

As the threat landscape continues to evolve, leveraging frameworks like MITRE ATT&CK enables organizations to categorize and respond to these identity-driven attacks more effectively. Retailers must stay proactive in reassessing their security protocols to navigate the complexities of modern cyber threats. Failure to adapt can result in further breaches, allowing attackers to continue exploiting the very systems designed to protect sensitive information. The stakes are high, and business leaders must prioritize cybersecurity to safeguard their operations and customer trust.

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